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Vision Exercise Physiology

Vision Health, based in Toowoomba, was in the middle of re-branding their exercise physiology centre. We utilised their new branding material to it’s full extent, and extended it to a completely updated website and digital presence.

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Strengthen New Brand Identity

Having recently re-branded, Vision needed to update their marketing collateral, including their website. We went back to the drawing board, and devised a completely new design, site structure and digital strategy.

Client Education

As exercise physiology is a relatively new industry, Vision was finding it hard to distinguish themselves from personal trainers and physiotherapists. Most of the site is dedicated to detailed information about the services offered by the team at Vision.

Extensive Research

We assisted the content development, and involved most of the staff as well as a professional copywriter, to ensure we packed the site with as much useful information as possible. The site structure also went under a number of revisions in order to make it as easy as possible to navigate and engaging for the user.

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